MARCO ON – Museum of Contemporary Art in Vigo

Project description

The goal of MARCO ON was to better support the community by enhancing digital tools and combining innovative technologies with educational value. The MARCO ON project transforms the museum's traditional activities into a digital form, enabling people in isolation, as well as those with mobility disabilities, to access culture.

Information about the project

Place of implementation
MARCO Vigo, Galicia (Spain).

Target group
The project targets the general public, especially people with limited access to the museum and younger audiences.

Information about the institution

MARCO Vigo
The institution responsible for implementing the MARCO ON project, committed to adapting its activities to the needs of the local community and changing conditions.

Background and objectives of the project

History of the project
The project was launched in response to the Covid-19 pandemic to allow access to culture and the continuation of educational activities in digital form, which became particularly important in the face of social isolation.

Objectives
The goal of the project is to make museum activities more accessible and to continue cultural education in online form, as well as to engage a wider audience in interacting with the museum.

Success factors

• Effective use of various digital tools (YouTube, Vimeo, Zoom, Facebook) to provide interaction with the public.
• Increased accessibility of the museum and ability to continue educational activities despite pandemic constraints.

Funding

The project was financed with funds standardly allocated to MARCO by the Ministry of Culture, with no additional external funding.

Contact information

Institution: MARCO Vigo
Address: Vigo, Galicia (España)
Link to good practices: https://www.marcovigo.com/gl/
Contact person: Marta Viana Tomé, head of communications and didactics; contact: comunicacion@marcovigo.com