Treasure dance in a digital world
How a video game brought Spanish ballet to life
Project description
The National Ballet of Spain in Madrid created a video game that engaged young audiences in the world of Spanish dance. The project aimed to combine traditional dance with modern technology, stimulating the cultural development of young people through gamification methods.
Information about the project
Place of performance
National Ballet of Spain, Madrid.
Target group
Young people interested in dance and video games, as well as children participating in dance workshops.
Information about the institution
Ballet Nacional de España
The institution responsible for the project, aiming to engage young audiences in the art of dance.
Background and objectives of the project
History of the project
The project was inspired by the book Dancing a Treasure. A video game created in response to observations of children playing video games, it aims to attract young people to Spanish dance.
Objectives
To increase engagement with young audiences and create an interactive platform for learning dance.
Success factors
- Rapid popularity of the video game both in Madrid and abroad in Spain.
- Successful combination of art and technology that attracted new generations to Spanish dance.
Funding
The project cost just under 60,000 euros, with 95% of the funding coming from patronage and collaboration with various institutions.
Contact information
Institution: Ballet Nacional de España
Address: Madrid, España
Contact person: Belén Moreno, Head of Patronage and Educational Activities; contact:belen.moreno@inaem.cultura.gob.es
Link to good practice: Ballet Nacional de España