Digitized Peggy Guggenheim collection

Project description

The project to digitize the Peggy Guggenheim's collection was a response to the need to create a rich online experience that would increase the collection's accessibility and ensure continued audience engagement during the pandemic. Through new formats such as Art Talks and online workshops for children, the museum has created a dynamic digital space that promotes cultural heritage.

Information about the project

Place of implementation

Peggy Guggenheim Collection, Venice, digital platforms, social media.

Target audience

The project is aimed at the general public, including younger audiences who can participate in educational activities, and adult art and history enthusiasts.

Information about the institution

Peggy Guggenheim Collection

The museum has a long-standing commitment to promoting the heritage of modern and contemporary art, with a strong emphasis on accessibility and cultural education.

Background and objectives of the project

History of the project

The project was initiated during the pandemic, in response to the need to adapt traditional activities to an online platform format to reach a wide international audience.

Objectives

The goal was to create regular online content that not only informs, but also educates and engages audiences around the world, while promoting Peggy Guggenheim's legacy.

Success Factors

• A unique approach to heritage promotion, using a variety of online formats such as interactive quizzes and workshops for children.
• Regularity of publication and diversity of content attracted a steady audience and increased the visibility of the collection.

Funding

The project was funded entirely from the collections' own resources, demonstrating the museum's commitment to developing digital activities.

Contact information

Institution: Peggy Guggenheim Collection
Link to best practices: Peggy Guggenheim Collection
Contact person: Maria Rita Carilli - head of press office and social media, contact: info@guggenheim-venice.it
Address: Palazzo Venier dei Leoni, Dorsoduro 701, 30123 Venezia