Report available also in PDF version! Below you will find key passages of the publication.

Find inspirations from Poland, Spain, Italy and Greece to design online cultural activities for adults.

In our research we managed to identify main success factors of creative cultural activities for adults:

- the openness of individuals and institutions to experimentation,

- the passion and commitment of those creating and  implementing the activity,
gaining experience as a participant before embarking on creating and implementing the activity,

- deep knowledge of the target group and their practices related to the use of new technologies, the circumstances in which they use them, 

- participatory approach - inviting audience in concept creation and implementation of the activity,

- creating inclusive experiences, accessible to people with wide range of abilities and disabilities (Universal Design),

- understanding the differences between online and offline activities, taking advantage of the opportunities offered by the web while trying to engage all the senses at the same time,

- interdisciplinary mindset and approach, 

- the attractive, engaging form that stands out from other online cultural activities,

- close cooperation between different institution departments in the implementation of a given activity or project,

- skillful selection of collaborators and project partners from whom the institution can learn.

Our research allowed us to learn about and analyse the most innovative and interesting examples of online cultural activities for adults and gather samples of practical, user-friendly digital tools, approaches, and tactics for organising and promoting them.

Before the Covid-19 pandemic, there were primarily two paths to distinguish when discussing contact experiences with the GLAM sector: on the one hand, onsite visits (sometimes supported by digital tools); on the other hand, the use of online tools to attract and prepare the audience for the onsite visit, or ex-post to continue the relationship with the visited institution, mainly through social media. Before the pandemic, digital was a supplement to the visiting experience (in all its dimensions). In the post-pandemic landscape, digital has shown to be a vital instrument for offering cultural content and engaging the audience.

This forced online contact boost has inevitably resulted in different usage of the online channel, primarily social media, but also websites, which evolved from communication and preparation for the visit to digital tools of engagement, participation and collective creation. This sector's progress connects strongly to a training commitment for the personnel engaged. Non-formal training actions are becoming highly significant for GLAM sector organisations to undertake for their internal employees.


In light of our research  and report, we can clearly see that there is an urgent need to provide GLAM professionals with opportunities to develop their skills and knowledge to create better, more innovative, engaging cultural activities for adults. Therefore, within the Mobile Culture project, we created free online courses covering the use of digital tools, methodology and promoting cultural activities for adults.

We cordially invite you to engage in the activities described in this guide.

Please  join our online course and explore all of the resources along  with it!