Virtual journey
Go digital in art
About the practice
The implementation took one month, using specialized cameras and lighting to highlight exhibits effectively. Thanks to the organisation's experience, few tests were required to finish the project. Now, people worldwide can access the virtual museum tour and have a first look at the exhibits. As a result, website visits, especially to the virtual browser tab, significantly increased during the pandemic, with an estimated 100,000 clicks.
Story behind
The Hellenic IT Museum already developed a virtual tour application in 2018, where the user can interact with the exhibits and learn about them.
About the institution
The Hellenic IT Museum is the only IT Museum in Southeastern Europe, started its activities in 2009 and since 2012 it has been the first official institution in Greece to gather knowledge about the development in the field of IT from the 1970s to the mid-1990s in a single space.
Context
It started in 2018 as a vision for a technology museum to stay updated with the latest technological trends in the tourism industry. Due to its subject matter, the museum always strives to adapt to new technological developments, making the implementation of a virtual tour the next logical step.
Location
Virtual activity
Success factors
During the global pandemic, this section of the website experienced a significant increase in traffic. In addition to regular users, it also became a valuable learning tool for numerous school institutions across the country, supporting tele-education efforts.
Target audience
The virtual tour of the Hellenic Museum of Informatics is addressed to people who are unable to visit the museum.
Sustainability
By implementing such a strategy, museums can create new avenues for engaging with their audiences, becoming more outgoing and accessible in the process.
Digital tools
By using the Matterport website to host the virtual tour, users can effortlessly navigate through the museum. Once the setup is complete, there is no need for additional staff training, as it is incredibly user-friendly. The implementation was carried out by a 3D modeling company, taking only one month, and utilizing a specialized camera to enhance exhibit visibility with proper lighting. Subsequently, the museum only needs to invest in a server to store all the records.
Funding
This practice is sponsored by an industry company in the context of corporate social responsibility.
Plans
The main purpose behind this practice is to make the museum accessible to everyone who cannot visit it physically.
Organization/ Institution
Hellenic IT Museum
Good practice link
https://elmp.gr/3dvirtualtour/
Address
2 Petrou Spyropoulou & Thessaloniki, Moschato, P.C. 183 46
Contact person on good practice
Georgios Tsekouras , Founder