Investing in the future – Digital National Museum in Warsaw

How can a cultural institution be promoted in a modern and innovative way?

Project description

The Digital MNW project transforms the National Museum in Warsaw (MNW) into a vibrant and accessible social media hub where art comes to life, inspiring and engaging younger generations. By leveraging platforms like Instagram, TikTok, and Facebook, MNW produces light-hearted, humorous, yet educational content that encourages audiences to explore the world of art.

Information about the project

Place of implementation
Online, social media activity: Instagram, TikTok, Facebook.

Target group
The project primarily targets younger audiences seeking to engage with art in a modern and accessible way.

Information about the institution

National Museum in Warsaw (MNW)
MNW is one of Poland's most significant museums, dedicated for years to passionately promoting and preserving cultural heritage. Through its digital initiatives, the museum strives to become a living centre of culture, reaching those unable to visit in person.

Background and objectives of the project

History of the project
The project was launched during the pandemic, when the museum had to close its doors. At that time, the social media team at MNW introduced Digital MNW to maintain contact with the public through creative online content, bringing the museum's collections closer and making art accessible to all.

Objectives
The primary goal is to promote art in a modern and engaging manner while fostering lasting connections with younger audiences, leveraging social media as the key tool for communication and education.

Success Factors

  • The project has successfully created an engaging social media space where younger audiences can explore and learn about art. 
  • By blending humor with educational content, MNW has established itself as a modern and innovative cultural institution.

Funding

The social media department is funded through MNW's budget, while collaboration with sponsors supports further development and experimentation with content.

Contact information

Institution: the National Museum in Warsaw
Link to best practices:

Address: Al. Jerozolimskie 3, Warsaw
Contact persons: Beata Górska-Szkop, Justyna Borowska - Department of Communications and Public Programs, social media